It was a real pleasure working with the MindPlus team of Wellbeing Advisors and administrators who all do such great work in our community. Previously known as Vincent House Recovery Trust, the organisation needed to create an independent brand and visibility that better represented their services in the Mental Wellbeing sector.

Working together to develop a marketing plan for their organisation was the first essential step in this process. This gave us clarity around their marketing position, key messages and the marketing activities they wanted to undertake in their sector. Out of the plan also dropped the new name for their organisation, MindPlus, as well as the tagline - Your Wellbeing Equation.

From there, we were able to engage with Mel Smith from Smith Design who came up with the vibrant logo, graphics and illustrations which communicate visually everything we want to let people know. This was especially important as we are needing to communicate with people from diverse cultures, where English may be a second language, as well as diverse age groups.

Delivering the final brand and marketing tools has been such a fun project for us all which included:

• Branded stationery & business cards
• Branded pens and notepads
• An introductory flyer for referral providers
• Digital elements - email footer, etc
• Coordinated social media pages
• A beautiful and easy to use website