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Best Marketing Advice for NZ Businesses in 2023

30 Jan 2023, 13:49

Times may be changing, but the same basic principles of marketing still apply. New Zealand businesses need to stay on top of their marketing in order to remain competitive and succeed in today’s digital world. With that in mind, we have compiled a list of the best marketing advice for NZ businesses in 2023. From content creation strategies to social media tips, this guide will provide you with the necessary tools to ensure your business stays ahead of the curve.

2023 Economic Downturn

The economic downturn has been a tough time for businesses all over the world. New Zealand is no different. Many businesses have had to tighten their belts and cut back on marketing spend.

However, this doesn't mean that marketing is not important. In fact, it is more important than ever to make sure your marketing is targeted and effective.

Here are some tips to help you get the most out of your marketing budget:

Know your target market: It's important to know who your target market is and what they want. This way you can ensure that your marketing messages are relevant and resonates with them.
Be creative: There's no need to spend a lot of money on marketing if you're willing to be creative. There are plenty of low-cost or even free marketing channels that can be just as effective as traditional advertising.
Focus on quality: It's better to invest in quality content and materials than it is to try and reach everyone with a generic message. Your target market will appreciate the effort you've made to speak directly to them.
Measure your results: Make sure you measure the results of your marketing campaigns so you can see what's working and what isn't. This will help you adjust your strategy moving forward.

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Read on to find out more about modern day marketing tactics that are sure to keep you ahead of the competition!

Effective Marketing Strategies for a Downturn

There are a number of effective marketing strategies that businesses can use to weather a downturn. One key strategy is to focus on value-based marketing, which involves offering customers good value for money. This can be done by providing discounts or promotions, or by bundling products and services together.

Another effective strategy is to focus on customer retention. This means keeping your existing customers happy and loyal, and making it easy for them to do business with you. This can be done through excellent customer service, providing loyalty rewards, and making it easy to purchase your products or services online or in-store.

Finally, it’s important to keep your marketing efforts consistent even during a downturn. This means continuing to advertise and promote your business, and keeping up with your social media presence. By doing this, you’ll ensure that your business is top of mind for consumers when they are ready to start spending again.

Best Marketing Advice for 2023

We’ve only just stepped into 2023, and with it comes new opportunities for businesses to market themselves. Here are some of the best marketing tips for NZ businesses in 2023:

Keep your website up-to-date and mobile responsive. More and more people are using their mobile devices to access the internet, so it’s important that your website is optimised for mobile devices.
Use social media to your advantage. Social media is a powerful tool that can be used to connect with potential customers and create a strong online presence. Use platforms like Facebook, Twitter and Instagram to reach out to your target audience.
Invest in SEO. Search engine optimisation (SEO) is crucial for getting your website ranking high in search engines like Google. By investing in SEO, you can ensure that your website is seen by more people who are looking for what you have to offer.
Create compelling content. Content is still king when it comes to marketing, so make sure that your content is interesting, informative and engaging. This will help keep people coming back for more, and it will also help attract new readers or customers.
Make use of email marketing. Email marketing can be a great way to stay in touch with your customers or subscribers and promote new products or services. Be sure to segment your list so that you’re only sending relevant information to those who will actually be interested in it.

If you are ready for some LIT help with your marketing then Let’s Meet!